The term digital may be defined as relating to computers or the Information Age. It is having to do with digits performed by fingers or toes.
Wikipedia defines it with wide coverage including Digital Media, Digital Radio, Digital Technology and so on. In this article, I will dig into What is Digital Affiliate Marketing in India and prune it down to a specificity.
The concept of digitization is mooted to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps etc.
Watch this video for an informed learning:
The new millennium is a crossroad of immense technological aha moments. There’s an unprecedented detection of e-learning that stirred tremendous upshots offering a never-ending advantage to humanity.
The popularity of digital works
Digitization received a colossal response in terms of adoption and application from all over the world. It is also known as the Smart Teaching Technique.
Most schools and educational institutions in India have gladly embraced this method and thereby, bringing a huge change in the educational system as well as in the earning scenario.
Children everywhere are taught with the help of large LCD(Liquid Crystal Display) screens and projectors which is beyond the conventional methods of teaching.
This has enabled the learning process very convenient with a wide scope and can be accessed anytime and anywhere.
Any information with any device with an internet connection is accessible. On top of that, new apps, plugins, and codes are being added each passing day.
Watch this video and observe how digital India can push our economy:
That being said, it will be worthwhile to have a glimpse of digitization in India for a better understanding of how the business thrives and the areas to be covered.
Below is a statistics of the Indian population with China and the USA:
A Brief Round-up of India
India is a big sub-continent consisting of populations 132.42 crores (2016 and an area 3.287 million km²). Its history stretches as far as reaching back to 5 millennia.
In the north, Mughal Empire landmarks include Delhi’s Red Fort complex and massive Jama Masjid mosque. The Taj Mahal mausoleum is included in the New Seven Wonders of the world.
A thronging site for pilgrims to have sacred dips in the Ganges in Varanasi and for your information, Rishikesh is the world-famous Yoga Centre and the Base for Himalayan trekking.
A Brief Round-up of Digital Marketing
In the past few years, there was little or no difference in the impact relating to internet marketing, e-marketing, and digital marketing.
But the rising integration of constant digital tools and the increasing advancement of the internet and other applications have made internet marketing, e-marketing, and digital marketing as three distinct marketing strategies.
This has enabled a HUGE earning potential everywhere whether it is working from home or from the office premises.
Internet marketing refers to using the internet to achieve your marketing objectives. This includes having your own website, email marketing, search engine optimization marketing, social media marketing, and so on.
E-marketing is generally taken as equivalent to internet marketing. However, it encompasses a broader scope of marketing initiatives including the management of sensitive data and information about digital customers and India is second to none.
It also taps in with matters concerning electronic customer relationship management systems or E-CRM systems.
Digital marketing requires the application of the internet as well as e-marketing techniques to support marketing activities to reach your customers.
But to be a successful digital marketer, you have to develop, maintain and grow lasting relationships between your business and acquired customers.
Your distribution of information about your business through a specified niche channel is very important.
India as the Biggest Marketing Hub in the World
GE(General Electric) digital transformation, located at Hyderabad is a part of Energy Engineering Division & India Engineering operations which is a global engineering team, announced the opening of its largest Digital Hub Globally in the city.
Currently, the center employs 1,500 software professionals and highly skilled ITs. GE Digital’s Hub in India aims at creating an additional 1,000 technology positions.
The new plan will deliver world-class solutions for the Industrial Internet of Things (IIoT). This will enable easier access for all industrial companies a strategic digital transformation to drive enhanced productivity.
Digital India, a campaign launched by the Government of India under the able leadership of Narendra Damodardas Modi on 1 July 2015 is a super plan and a milestone to ensure that Government services are made available to all its citizens.
Any transactions done electronically will be improved significantly as an added online facility. Increasing Internet connectivity and making the country digitally strong in the field of technology is the top agenda.
Low Investment Plan
This program has initiated a widespread wave for all the business establishments including small businesses to promote their products and help them in getting profits.
In this way, affiliate marketing experiences a widened scope especially when it comes to making profits online from home or anywhere else. Remote telecommuting is booming!
The new technology has not only translated small businesses an opportunity for the innovation of new ideas but also offered every Indian the lowest investments ever. This a good advantage for everyone.
The newspaper in any format is a powerful force to reach out to more audience and make a lasting impression. AdvertisementIndia.com enables you to book your ads online for different media platforms in a simple and cost-efficient manner.
The site allows you to book newspaper advertisements in leading newspapers of India like The Tribune, The Times of India, Indian Express, The Hindu, Hindustan Times, and many others.
You can also book your ads on TV, radio, and print allowing you to reach across multiple media channels.
The Biggest Irony Ever!
Despite the presented incredible achievements with improved digitization, there still runs an acidic bitterness undercurrent.
If you carry out a proper research and investigation, you’ll come to know that various state capitals are still looming in the dark.
States or provinces adjoining the North Eastern regions like Manipur, Nagaland, Arunachal Pradesh, and Tripura are scrapped from these amenities in different ways. They still need a lot of digital facilities to be tailored in.
The deficiencies in these states could prove to be the biggest mockery when many parts of the nation are enjoying the latest and most advanced technology.
When you’re enjoying a sumptuous feast in a five-star restaurant while you see your brother starving in the slum is the right analogy.
What should you do?
You should not be disheartened under such a situation though. Instead, make every effort to raise your voice loud and clear that you need these facilities in the remote areas too.
Disparities and inequalities in the society are found everywhere no matter where you live. The weaknesses of each government will always prevail.
Unreachability either due to the lack of information or proper report can always be voiced to the notice of those in power to bring a solution.
Hence, you are required to voice your grievances and redress them to the concerned authority. Your redressal should get intensified and get even more vocal for the major drawbacks.
So, you and I are equally responsible to take the initiatives to pass on the information to those who can bring a solution for a better governance.
There are cashless transactions to fulfill the daily needs today. And keeping yourself updated with such virtual transactions will be simply awesome.
With the fast changing digitized mediums such as Payza, SolidTrust, Advcash, Neteller, Payoneer, Bitcoin etc, the advantage of these excellent transactions must be made available throughout the Indian continent.
I would like to voice the following for a better governance:
- Removal of ATM card restrictions for merchant shopping in North East India
- Increase the number of ATM booths for every 30-50 kilometers
- Introduce Visa Centers in every State Capital of the country
- Open PayPal Centers in every State Capital
- Launch Amazon Hubs in every State Capital
- Open TOEFL Test Centres in every State Capital
Then only we can conclude that digitization is consolidated and fully incorporated into a balanced equilibrium in India.
Fulfilling the above-given points will propel a meaningful digitized society. This will also help remove thousands of unemployment problems in the country.
What do you think of the scenario? Kindly leave some feedback or express your thoughts in the comment box below.
Thank for reading.